
Users of digital asset platform Bakkt Holdings will be able to buy, hold, and sell ether directly through its app by the end of the year, a spokesperson revealed.
The Alpharetta, Georgia-based firm, which went public on October 18, also said institutional clients can choose the Bakkt Warehouse for custody of ether, according to a statement.
Bakkt’s addition of the second-largest digital asset by market cap to its suite of offerings, which already include bitcoin trading, is a nod to its rapid growth.