Snap launches AR ads studio

Snap Inc said on Tuesday it is launching a studio to help brands create augmented reality advertising and experiences.

The studio is part of a move to popularize the use of technology that can overlay computer-generated images onto a person’s view of the real world.

The owner of photo messaging app Snapchat first became popular with young users for its early forms of augmented reality (AR), such as photo filters that could superimpose dog ears onto a person’s photo, or add a dancing hot dog to a video.

Snap has since staked its future on advancing the technology, launching AR-enabled eyewear and acquiring startups that develop technology to allow users to virtually try on clothing.

The new studio, Arcadia, will help brands build AR experiences not just for Snapchat, but any other social media apps or websites where it wants to place content, said Jeff Miller, global head of creative strategy at Snap.

Arcadia, which will operate as a division of Snap, will also work with companies in a project-based capacity, or provide advice to brands and ad agencies through workshops, it said.

On Monday Arcadia launched its first AR project with fast-food chain Shake Shack at one of the its New York restaurants.

Share:

Leave a Reply

Your email address will not be published. Required fields are marked *