Amazon launches Prime service in Poland

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Amazon on Tuesday launched its Amazon Prime service offering free delivery and video streaming in Poland.

The launch sent shares in rival Polish e-commerce platform Allegro lower.

Amazon’s Polish site here went live in March, significantly intensifying competition in Poland’s booming e-commerce sector.

Amazon said it is pricing its Prime service at 49 zlotys ($12.35) per year.

Shares in Allegro, whose Smart! service also costs 49 zlotys per year and offers free delivery on orders of more than 40 zlotys, were down 3.7% at 0805 GMT.

mBank analyst Pawel Szpigiel said Amazon’s announcement was as a surprise, coming just a few months after the company’s launch in Poland.

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