Electronic Arts Acquires AT&T’s Playdemic

Today, Electronic Arts and WarnerMedia announced the completion of EA’s acquisition of Warner Bros. Games’ Playdemic, Ltd. for $1.4 billion in cash, subject to customary purchase price adjustments.

Playdemic is a premier mobile gaming company known for its award-winning game Golf Clash that allows players around the world to compete with each other in real time.

With more than 80 million downloads globally to date, Golf Clash is one of the leading mobile games in the U.S. and U.K.

This acquisition is part of Electronic Arts’ mobile growth strategy focused on delivering new interactive entertainment for its network of nearly half a billion players around the world.

With the addition of Playdemic, the Electronic Arts portfolio now spans more than 18 top mobile live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games.

Playdemic’s successful track record creating innovative gameplay and strong live services, combined with Electronic Arts’ industry-leading IP in sports and beyond, creates exciting growth opportunities.

As mobile continues to be the world’s biggest and fastest growing gaming platform, this acquisition is another step in Electronic Arts strategy of continued leadership in sports and mobile expansion.

With the additions of Codemasters, Glu Mobile, Metalhead Software, and now Playdemic in the past year, EA continues to bring together talented teams, industry-leading franchises and IP, and innovative technology to deliver amazing experiences that connect hundreds of millions of players together in play.

Share:

Leave a Reply

Your email address will not be published. Required fields are marked *