Twitter Inc is fast losing its sheen as a favoured communications tool for many Indian government departments and ministers keen to promote home-grown rival Koo while the U.S. firm comes under fire for non-compliance with India’s laws.
The most high-profile example has been India’s new IT minister Ashwini Vaishnaw. Taking office this month, he opened a new Koo account and soon after announced a review of social media firms’ compliance with strict new rules – information not posted to his 258,000 Twitter followers.
That sentiment is shared by other ministers and members of the ruling Bharatiya Janata Party (BJP) who are irked by what they see as a defiant Twitter, a senior person in the party’s IT department told Reuters.
Prime Minister Narendra Modi’s nationalist administration first took umbrage with the U.S. firm in February when it refused to fully comply with an order to take down accounts and posts accused of spreading misinformation about farmers protests that have been the biggest display of dissent faced by the government. Twitter argued some requests were not in line with Indian law.
That dispute saw some ministers promote Koo, which unlike Twitter also accommodates content in eight Indian languages, and its downloads surged 10-fold in two days to more than 3 million. Subscriber numbers for the 16-month old platform have since grown to 7 million.
Twitter, which has about 17.5 million users in India, has only seen friction with the government escalate, including over its failure to meet a May 25 deadline for installing compliance and grievance officers mandated under the new social media rules. It has since filled two of the three positions.