Britain’s ASOS to sell Topshop apparel at Nordstrom stores in U.S. push

British online fashion retailer ASOS will sell Topshop apparel at Nordstrom stores in a joint venture with the department store chain, it said on Monday, in an effort to reach more U.S. and Canadian customers.

U.S.-based Nordstrom will buy a minority interest for an undisclosed sum in the Topshop, Topman, Miss Selfridge and HIIT brands, which ASOS bought from the administrators of the collapsed Arcadia Group for $364 million earlier this year.

ASOS, which sells fashion aimed at 20-somethings, said it would keep operational and creative control over the brands. The joint venture also paves the way for a broader tie-up with Nordstrom to deepen ASOS’s presence in North America, it added.

Nordstrom would become the British firm’s first-ever retail partner, and will look to launch its brands on and in select retail stores, ASOS said.