China proposes rules to punish illegal e-commerce pricing

Huawei

China’s market regulator issued draft rules on Friday to punish illegal pricing activities, including heavy subsidies and the practice by online platforms of charging different prices based on a customers’ purchasing behaviour.

Violation of the rules could incur a fine of 0.1% to 0.5% of a business’ annual sales or even suspension of operations, according to a statement from the State Administration for Market Regulations (SAMR).

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