TikTok to roll out option to create longer videos of up to three minutes

TikTok

Short-form video app TikTok said on Thursday it will introduce an option over the next few weeks to let users on its platform create longer videos of up to three minutes.

TikTok, which allows users to record short mobile-friendly videos that can last up to 60 seconds and add special effects as well as soundtracks pulled from a music library, has become wildly popular with teenagers in recent years.

The success of TikTok, owned by China’s ByteDance, has also prompted many social media companies to add short-video services to their platforms, with Facebook Inc’s Instagram launching short video clips, known as reels, as well as Snap Inc’s Snapchat rolling out “Spotlight” last November.

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