Danish Media joins forces, demand payment deal with Google and Facebook

Denmark’s media industry is banding together to negotiate payments for news with Google and Facebook, the first attempt in Europe to collectively pursue claims with the tech giants.

Representatives of 29 Danish media companies, including state broadcaster DR, partly state-funded TV2, as well as most major newspaper publishers, will gather on Friday for their first meeting.

The move comes after a change in the EU copyright directive last year will make sharing platforms such as Google and Facebook have to install filters to prevent users from uploading copyrighted material, such as news.

Facebook and Google both face negotiations over how much they can post of a link from news media and whether they should pay for it.

The inspiration for the initiative partly comes from the music industry, Orskov said, referring to musicians collectively negotiating rights with music streaming services such as Spotify.

There was controversy earlier this year in France when some media were left out of the union negotiating with Google.

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