YouTube bans masthead ads for politics, alcohol and bets

Alphabet Inc’s YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site’s homepage nor ads for alcohol, gambling and prescription drugs, it said on Monday.

In an email to advertisers, seen by Reuters, YouTube said the change built on its move last year to retire all full-day masthead ads. It said it has retired these full-day reservations, like the one then-President Donald Trump reserved to dominate its homepage on Election Day 2020, and replaced them with more targeted formats.

Google said that the change to its most prominent ad unit, which was first reported by Axios, was effective immediately.

Google paused political ads altogether around the U.S. presidential election and again ahead of President Joe Biden’s inauguration in January this year, citing its policy over sensitive events.

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