Market research firm, Canalys, has revealed that Samsung Electronics Co Ltd has snatched back the crown from Apple as the world’s biggest smartphone producer, accounting for a fifth of overall global sales in the first quarter.
China’s Xiaomi Corp clocked its best quarterly performance ever, with shipments surging 62% to 49 million phones and market share to 14%, taking it to the third position after Samsung and Apple.
Overall, global sales surged 27% to 347 million units in the first quarter as the Chinese economy opened up after the pandemic and a swift vaccine rollout in the United States raised hopes of an economic recovery.
South Korea’s Samsung shipped 76.5 million smartphones in the quarter to grab a 22% share of the market, Canalys said.
The company on Thursday reported a 66% surge in quarterly profit in its mobile business, thanks to robust sales of its flagship Galaxy S21 smartphone series.
Canalys said Apple shipped 52.4 million iPhones in the January-March period, falling to the second spot with a 15% marketshare, after it wowed Chinese shoppers in the December quarter with its new 5G-enabled iPhone 12.
Apple said on Wednesday that the chip shortage could cost the company $3 billion to $4 billion in revenue in the April-June quarter, affecting primarily iPads and Macbooks.
March-quarter smartphone shipments for China’s Oppo and Vivo brands also surged, Canalys said.
China’s Huawei, the former No. 1 that remains shackled by U.S. sanctions, took the seventh place with 18.6 million units after selling its Honor brand last year.