South Korean automaker Hyundai Motor Co launched its Ioniq 5 midsize crossover on Tuesday, the first in a planned family of electric vehicles (EV) that it hopes will propel it into the third rank of global EV makers by 2025.
The company says the model is based on a new electric vehicle-only platform that uses its own battery module technology and requires fewer components than Hyundai’s existing electric cars, enabling faster production at lower cost.
The launch of Ioniq 5 is the linchpin of Hyundai’s long-term goal to capture 10% of global EV sales by 2025, up from a combined market share of 7.2% for Hyundai and Kia together during the January-September period in 2020, according to industry tracker SNE Research.
Hyundai Motor and its sister company Kia Corp together aim to sell 1 million EVs in 2025.
The Ioniq 5 will have a maximum driving range of about 480 kms (298 miles), up nearly 20% from the Kona EV, which previously had the longest range among Hyundai’s EV lineup.
It will offer two battery pack options – 58-kilowatt-hour (kWh) or 72.6 kWh – and will be available in selected regions starting in the first half of 2021, Hyundai said in a statement.
The South Korean automaker did not disclose the price of the Ioniq 5, but Hyundai Motor Europe President Michael Cole said in Europe it would start at about 42,000 euros ($51,100) before government incentives.
Hyundai is targeting sales of 100,000 units globally next year, with about 30%-40% in Europe, 30% in North America and 20% in South Korea.