Nigeria’s IROKO aims to go public on the London Stock Exchange in 2022

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IROKO, a Nigerian-based media company with the largest catalog of Nollywood film content, could file to go public in the next 12 months on the London Stock Exchange (LSE) Alternative Investment Market.

Reports has it that the media company will raise between $20 million and $30 million valuing the company at $80 million to $100 million.

In October 2019, Co-founder Jason Njoku hinted that the company was going public either on the London Stock Exchange or a local exchange on the continent.

However, the CEO kept mute about the whole process the following year due to how tumultuous it was for the company.

In 2020, the company had plans to increase its average revenue per user (ARPU) in Africa for its video-on-demand service, iROKOtv, from $7-8 to $20-25. Through the first four months of the year, it seemed IROKO was set to achieve that. But amid pandemic-induced lockdown fears, consumer discretionary spending reduced in Nigeria and other African markets.

What followed was a 70% drop in subscription numbers, and in May, 28% of the company’s staff went on unpaid leave. But unlike the numbers iROKOtv local markets put up, its international subscribers grew 200% during the lockdown, hitting a $25-30 ARPU range.

However, more bad news came in August when the CEO announced that the company was laying off 150 people. Njoku cited the naira devaluation, regulatory onslaught by the country’s broadcast regulator, and a reduced outbound marketing team as reasons behind this decision.

With the company spending $300,000 or more every month on growth, it decided to halt any scaling efforts on the continent. IROKO instead focused on its international market, primarily the U.S and the U.K where it has been able to execute a 150% price increase from $25 per year to $60 per year. Njoku said to this decision set the company straight leaving it in a stronger cash position than it had been for years.

IROKO isn’t entirely giving up on the African market, instead, think of it in stealth mode. Due to its dominance over the past eight years as one of the strongest independent SVOD companies in Africa, it is hard not to see the company in pole position to benefit from any improvements made on the continent.

That said, IROKO makes 80% of its revenue outside Africa and listing on a foreign exchange will help consolidate its efforts.

For Njoku, the Nigerian Stock Exchange or other local exchanges do not have a history of listing early-stage tech companies; therefore, the London Stock Exchange makes more sense in the short term.

IROKO is also seeking a market cap of about $100 million, which is small for the primary market. This is why the media company is choosing to list on the Alternative Investment Market (AIM) of the LSE. A sub-market of the LSE, the AIM is built specifically for small-cap companies. Still, there are plans in the future for IROKO to progress to the main market as its valuation grows — something U.K sports betting company, GVC and online fashion retailer, ASOS have done in the past.

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