(Reuters) – Twitter Inc said on Tuesday it was globally launching tweets that disappear after 24 hours, similar to the stories feature popular on Snapchat and Facebook’s photo-sharing app Instagram.
Twitter has previously announced its plan for these ephemeral tweets, dubbed “fleets”, and tested the feature in Brazil, Italy, India, and South Korea.
“Some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes,” design director Joshua Harris and product manager Sam Haveson said in a blog post.
“Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings,” they added.
Fleets, which include text, photos and videos, will be available at the top of users’ home timelines on Twitter and on the sender’s profile.
The company said fleets would be rolled out to all users on iOS and Android in the coming days.
Reporting by Elizabeth Culliford; Editing by Edmund Blair