American Airlines plans PR events before 737 MAX takes to the skies

(Seeking Alpha) – American Airlines (NASDAQ:AAL) has already scheduled what it expects will be the first Boeing (NYSE:BA) 737 MAX flights since the jet’s grounding, planning routes between New York and its Miami hub starting Dec. 29 through Jan. 4.

Customers booked on the 737 MAX will receive notifications and be able to switch to another flight if they don’t feel comfortable, said Alison Taylor, American’s chief customer officer.

In the coming weeks, the carrier is also arranging customer tours of the MAX at Dallas/Fort Worth International Airport, LaGuardia and Miami, with the participation of pilots and mechanics, to boost the public’s confidence in the plane following two fatal crashes.

Pilots can also answer customer questions through calls and video messages. “They’re the ones that… really have the credibility to explain the MAX,” added Taylor.


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