Talking of traffic, the first thing that comes to our mind is Search Engine Optimization for a website. Some of us only try and delve into SEO to increase traffic and search results. However, besides SEO, there are millions of other factors that play a part in ranking your website on Google.
Pressing on one thing can be bad. A marketer, writer, website user needs to know the diversity in which a website lands and various factors that pay equal importance. To rank, a website based on search results, a variety of strategies can help you optimize your traffic if put in the right place.
Google’s search algorithm changes every second. It is essential to keep a note of the factors that are around any change in the Google algorithm. We have mentioned some crucial features you should get your hands on for better search results of your website.
In common parlance, traffic denotes the number of visitors you have on your website. However, keep a note that not all traffic on your website is equal. The quality, standard, and time of traffic are as important as the count. Instead of targeting low-quality traffic for a short time, the strategy should target high-quality traffic for increased time to maintain a long term relationship. Don’t overlook the factors that play a part in generating traffic to your site. Traffic does not focus on textual content. Video ads play better in influencing traffic than any other form of content. Target the 1000 non-targeted visitors compared to the 100 targeted ones to sell your product or service to a greater audience. Let’s look at the factors that determine website traffic.
- Choose your topic carefully
Don’t write anything and everything that seems fascinating. To get hundreds of new users every month, it is essential to do in-depth research on what people are looking for in Google. Search Engine Optimization is one of the most acceptable ways to achieve consistent long-term results and rank higher. It helps to generate faster for organic traffic. However, it’s essential to choose the right domain, niche, and targeted topics that are looked for consistently over a period.
For example, if you are into a website catering to academic requirements, choose the topic that ranks high on Google. Conduct in-depth research to understand the content, the potential keywords as well as the backlink. Various backlinks linked to highly rated content also provide new ideas. Go for a similar topic. However, make your content unique. That’s where you can sell your USP.
2. Guest Post
This strategy favors the other while favouring yourself. A writer writing as a guest typically writes for other blogs. In return, the owner or editor of the other site allows you to backlink to your website. This increases referral traffic, brand view, and generation of organic backlink, which can be correlated with Google rankings. The challenge with guest writing is – it’s time-consuming and tedious.
Most of the writers are already aware of guest blogging, and as such, the opportunities are equal for everyone. However, if your content is unique, that is where you stand out. Editors often find more pictures to guest post than initially available. You can overcome this challenge by not restricting yourself to a single website. Today most websites accept guest posts even if they are short on the advertisement. Free content, and that’s it. You get to backlink the latter to your website.
3. Social Media
If research is to be believed, social media accounts for 51% of overall traffic websites. From products, services, marketing strategies, workflow – everything can be sold on social media. However, by social media, it does not only refer to sharing your website links on groups, communities, or your social media handles. Think carefully!
Native advertising makes money by native ads that match with editorial content. Channelise the millennial mindset with your topic. Get your hands on an ad maker to design your specific promotional content. Click here to know more. Create your social advertising model for different brands you choose to work with. Online advertising can be a primary source of traffic if done on social media. They tend to generate hundreds and thousands of traffic to a website with constant innovation. Still, before you dive into an online advertisement, it is essential to learn how you can earn from traffic to advertising.
If you are short on your budget, your social media platform needs to be highly effective. Ad campaigns, guest blogging, question answers – are different forms of social media engagements you can choose to engage your audience.
4. Promote your content on Quora
World’s biggest platform offering content promotion via question and answer is Quora. Questions about any topic can be looked up if the item matches the domain of your website. You can respond to the existing problems, establish authority, and generate traffic to your website along the way while you answer these questions. Write a part of the content that is available on your website and share the link below.
You will be surprised to learn the consistent subscribers a website can generate from Quora every month. It may take time, but the process is organic. You need to find the right questions and answer them. Well, the best part is if your answer has value, images, and explains a story in simple language, people may feel interested, and the audience at large will read your responses.
The year 2020 witnessed a sudden drift in the trend of podcasts. Today about 44% of website owners, marketers, writers, and bloggers prefer having a podcast as a promotional tool. Creating a podcast is tedious. You have to be careful in terms of the equipment, editing skills, the guests you welcome, and the most crucial resources. Like an online video editor, you can also search for podcast creators and special access features, both paid and unpaid.
If you have limited resources, you may not get actual results. Look for podcasts opportunities on Google. Search the top podcasts for turning, and you’ll get tons of podcasts circulating on various channels. Find the host of a podcast and pitch yourself as a guest, and that’s it. Start by approaching one and extend till it goes.
6. Brand Collaboration
This is the physical form of backlinking your content. Non-competing brands with the same target audience are easy to collaborate with. Try teaming and cross-promoting to each other’s audiences. Look for new strategies to reach out to the non-competing brands and offer solutions to similar problems that you come across. That way, brands identify your potential and access an entirely new user base, where you can steal each other’s customers on a happy note.