Since its birth in 1989, Lee Causey and Nigel Branson’s Multi-Level-Marketing (mlm) company, First Fitness Nutrition (FFN) has turned a giant in the health and wellness niche. In an mlm world saturated by scams and Ponzi/Pyramid schemes, FFN stands out as a legitimate company.
With its wide range of products, FFN also poses as an opportunity to invest and to earn as a distributor. This is the basis of the company’s mlm offering. Some factors, however, stand to make earning from FFN a daunting if not an impossible task.
In the mlm business model, hierarchy matters. The higher an individual is up the business ladder, the greater the individual’s chances of earning reasonably well. As such, prospective investors are always on the lookout for young companies with spaces up the business ladder.
Earning much at FFN depends on an investor’s ability to generate constant sales and to maintain an active cluster of downlines( personally recruited investors). To be able to have and maintain an active team of downlines, an investor must belong to the upper echelon of early adopters. The mlm business model makes sure that the investments of new investors who subscribe to FFN are being funneled up towards high ranking investors.
FFN is quite old. As such, there would be little or no room for in the upper echelon. What this portends for prospective investors is a very limited opportunity to earn.
FFN’s limited income potential put aside, the nature of the health and wellness niche too does not make being an FFN distributor a wise choice. The health and wellness niche is one of the most clogged markets in the mlm world. There are too many competitions, too many alternatives for investors. Also, the high level of skepticism the investing public has about mlm companies would make it difficult to convince investors to subscribe to FFN.
Further, in a saturated market with very skeptical prospects, FFN’s sales quota appears to be high and unrealistic. FFN does not take into cognizance how difficult it is to constantly generate sales. Yet, a high personal and group sales volume is what is needed to break through the ranks and earn.
Though generous, the details of FFN’s compensation plan Jn izt glaring that earning might take superhuman egfforts. FFN runs a seven-tiered ranking system. To move up the ranks, an individual investor has to be active and maintain a relatively large personal sales volume. Then, that investor also has to have an active downline to qualify for bonuses.
Clearly, FFN’s path to investing is not a smooth one. The Federal Trades Commission states that over 90% of investors in mlm companies earn nothing and that it is profitable to start up a small business than to invest in an mlm company. FFN is legitimate but its path to financial freedom is crooked.
