English Premier League side, Manchester City has signed a new multi-year global partnership with newly rebranded Axi to become the Club’s Official Online Trading Partner.
The partnership will help Axi create awareness of its new rebrand and tagline ‘Trade Your Edge’ through branding across the Etihad Stadium, content on the City website and also through activations with customers and fans online and at events, with a range of exclusive offers and promotions.
Tom Boyle, Head of Partnership Marketing EMEA at City Football Group, said: “We are delighted to launch this new partnership with Axi. We have been impressed by Axi’s ambition and drive to build such a successful business from just a two-man start up and see parallels between them and City in how they strive for success.
With their recent rebrand we recognise that this is an exciting time for Axi and we are looking forward to Manchester City being part of this new chapter.”
Louis Cooper, Axi’s Chief Commercial Officer, said: “At Axi we’re all about giving our customers the edge. As we started looking into relaunching our brand, we felt there were many similarities with how the world’s leading football clubs are focused around gaining that competitive edge and Manchester City personifies this on and off the field.”