One could bet that when Han-Gill Park launched ATOMY in 2009, he surely had dreams of the company blossoming. But little did he know that his creation would turn a “global distribution hub” that would expand (and is still expanding) over 13 countries worldwide.
ATOMY, an Multi-Level Marketing (MLM) company operating in the personal care niche market, has continued to gain momentum and should continue to gain momentum considering the rave of positive reviews its products are attracting.
As a company, ATOMY is doing just fine but not as an MLM investment opportunity. Prospective investors do have a lot to lose from investing in ATOMY. To be frank, there is a very high probability that ATOMY is just another disguised pyramid scheme.
As it could be found with most pyramid /Ponzi schemes, ATOMY runs on affiliate recruitment. It cannot be said, though, that it thrives on affiliate recruitment as the company would still be operating if new recruitment stalls. Yet, as apparent in its compensation plan, if an investor wants to earn much, that investor has to recruit.
On the flip side, the possibility of earning as an investor at ATOMY is relatively high. MLM companies are known for their outrageous sales quota and recruitment stipulation that makes it almost impossible for investors to earn. The sales quota at ATOMY is quite low. Plus, its compensation plan is generous.
Yet, its products are expensive and there are hidden monthly expenses that are incurred by investors. Also, the structure of ATOMY’s compensation plan makes sure that the marketing and promotional cost are borne by investors and not the company.
Though generous, ATOMY’s compensation plan is difficult to understand. Basically, there are four ways to earn: general commissions for retail sales, master bonuses for attaining a high rank, and maintaining a high personal sales volumes, mastership promotion and incentives, and Education commission (6% extra commission if you open an education company approved by the company)
Given the complex nature of ATOMY’s business model, one expects some kind of online marketing training at least. There is none and as such, new investors are left to find their bearing. A good number of these uninitiated folks end up losing money since all they have to work with is the marketing pitch being sold to them.
Truly, compared to other MLM companies, ATOMY is better. However, weighing the pros and cons, it would be better to steer clear. The Federal Trade Commission surmises that between 73% to 99% of MLM representatives lose money. Even at ATOMY, much work is still to be done in order to earn much.
