Amazon restricts ads from device rivals


WSJ sources say Amazon (AMZN +2.8%) is blocking some rivals from advertising their devices on the e-commerce giant’s platform.

Amazon reportedly prohibits the competitors from buying sponsored-product ads that would appear in searches that could also feature Amazon devices.

Roku can’t even purchase ads tied to specific searches for its products.

Amazon bans some companies from even selling rival products on the platform.

Three years ago, Amazon pulled Google’s rival devices from the site, which lead to Google removing YouTube support on Amazon devices. The tech giants later decided to play nice and returned the products/service.


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