Social media giant, Facebook Inc. (FB.N) has launched a new feature to rival TikTok, which the Trump administration sees as a security threat.
Facebook said in a statement that it has added the video-sharing product to Instagram.
It’s called “Reels.” Users can video, edit and share 15-second clips. Facebook says it “offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.”
China-based TikTok is already popular around the world.
Microsoft is now in talks to acquire its US operations.
US President Donald Trump says he will ban TikTok in the country unless a deal is struck by September 15.
The White House claims the app could abuse personal data.