The Advertisers Association of Nigeria (ADVAN), the umbrella body for advertisers in the country, has extended some measure of palliatives to three distinct groups to cushion the effect of the COVID-19 pandemic on them.
Speaking to Pageone at the presentations the Executive Secretary ADVAN, Ediri Ose-Ediale said that the organization is trying its best to help people with essential services to help them during the coronavirus pandemic period.
“ Essentially Advertisers Association of Nigeria is the umbrella body for advertisers, advertisers are made of the brands in Nigeria who advertise, ADVAN is here to support them in their marketing activities. We have most of the big advertisers in this association.
Our advertisers has been doing essential services throughout the COVID-19 experience in their individual brands, now they have decided to also come together to do something a little bit bigger to support some specific assiociation and communities.
What we did was to identify two immediate communities which was the National Assiociation of Nigerian students (NANS) and Brand Journalist Assiociation of Nigeria (BJAN) to support them in terms of giving them products, capacity development and enlightenment especially during this coronavirus pandemic because people will need the new knowledge as much as they can.
so on one hand we will be sharing members products with them and in the other hand we will also be organizing trainings and programs to see how we can support them during this coronavirus pandemic time.
Apart from this two Assiociations we also reached out to female petty traders in our community, supporting them in terms of palliatives that our members have provided for us.” She said
Although individual members of the body might have given palliatives in one form or the other or through the Coalition Against COVID-19 (CA-COVID), the body still thought it fit to reach out to its specific partners such as the Brand Journalists Association of Nigeria (BJAN), the National Association of Nigerian Students (NANS) and the petty traders doing business in Opebi environ where ADVAN office is domiciled.
Making the presentation yesterday in Lagos on behalf of the ADVAN exco, a team made up of Ediri Ose-Ediale, Executive Secretary, ADVAN ; Bukonla Bankole (Tolaram Group) Publicity Secretary and Okoli Obuh ( Ab-InBev)Treasurer, explained that ADVAN is has decided to support the identified groups with products as well as training to adapt to the new normal bearing in mind the effects of the pandemic on their respective activities and businesses.
The training and enlightenment support becomes necessary because people will need new knowledge and skills as much as they can find, adapt to the new realities in our places of work and life in general, added the ADVAN treasurer.
Apart from these two Associations, bags of palliative products were handed out to female petty traders resident in the Opebi community who attended the brief session.
The products for the palliative were provided by members including the Tolaram group, Unilever, FrieslandCampinaWamco, Stanbic IBTC, and Nestle among others.
