The plan of Google to buy over Fitbit could meet some bumps as European consumer raises concern that the deal could have negative consequences on the market.
It would be recalled that in November 2019, Google announced its plan to acquire the fitness tracker company, Fitbit in a $2.1 billion deal that will submerge the startup on the search and advertising giant, Alphabet Inc.
European consumer group BEUC, said in a statement that the deal could harm consumers and hinder innovation.
Many critics of the acquisition have argued that the deal would give the U.S. tech giant access to a trove of health data gathered from Fitbit’s fitness trackers and other devices used to monitor users’ daily steps, calories burned and distance travelled.
BEUC, which counts 45 national consumer organisations from 32 European countries as its members, said the Google bid marks yet another strategic deal in digital markets by a handful of tech giants amassing unprecedented market power.
“If Google acquires consumers’ data generated by the use of Fitbit wearables, including now COVID-19 related data, it would be able to use that data for its own benefit and could undermine the ability of other companies to bring new products to consumers,” BEUC said in a report.
“This could harm innovation and consumer choice in several markets such as online advertising, search, health and wearables. The proposed merger therefore has the potential to touch not only digital markets but also a vital part of all European citizens’ lives, their health and well-being.”
Google’s record with European competition regulators has not been smooth. To date, The search giant has been fined more than 8 billion euros by EU antitrust regulators for abusing its market power in online searches and its Android smartphone operating system, said it would be transparent about the data it collects from wearables and why.
“We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data,” the company said, reiterating comments from a November blog when it announced the deal
BEUC said it is now briefing EU antitrust regulators about the deal prior to making a formal request for approval.
Also, the European Data Protection Board in February warned the deal could pose privacy risks. Privacy advocates and some U.S. lawmakers have called on the U.S. Department of Justice to block the deal.
