Jumia, has continued to shut down its operations across Africa, with the latest being Rwanda.
The company recently sent a message to its Rwandan customers saying that “We regret to inform you that Jumia will suspend our on-demand delivery operations in Rwanda on January 9th, 2020”. The company has been operating in the country over the past six years.
According to Financial Times, Jumia Rwanda will stop taking and processing customers’ orders starting from January 9th, 2020. For its prime subscribers, a separate arrangement will be made regarding their refunds.
“While decisions like these are always difficult, it is more important now than ever to put our focus and resources where they can bring the best value and help us thrive.”
The e-commerce company has recently been struggling to maintain profitability in its various markets, including Rwanda.
Managing Director of the Rwandan operation, Albert Munyabugingo, confirmed this. According to him, the financial struggle had informed the decision to shut down the Rwandan restaurant delivery service, as well as other operations across Africa.