Japan’s investments in Nigeria have increased by 100% in four years as affiliated companies rose from 21 in 2014 to 42 in 2018. This is quite significant and demonstrates their interest in the Nigerian market.
Shigeyo Nishizawa, the Trade Commissioner of the Japan External Trade Organisation (JETRO) explained that the growing interest in Nigeria is likened to economic recovery and increase in foreign investments.
Nishizawa disclosed Japan’s readiness to participate in the Lagos International Trade Fair scheduled for November 1–10. He noted that 37 Japanese firms, as well as their agents and local distributors, are expected to participate at the Fair.
According to him Japanese products to be featured at the fair will range from automobiles and motorbikes to cameras and multifunction printing machine, as well as construction materials. He added that JETRO was planning to hold the sixth edition of the Japan Pavilion at the Lagos International Trade Fair 2019, in collaboration with the Embassy of Japan which is meant to be the biggest pavilions at the event.
“JETRO is setting up a special zone at the Japan Pavilion featuring a collection of products for women in Nigeria. There is a common slogan in Nigeria that says: ‘looking good is a good business. This zone will introduce Japanese products and services helping to enrich women’s lives with more fashionable and convenient items.
“Series of products like cosmetics, hair wigs, shampoo, sewing machines, headphones, foods and beverages, seasonings, etc., will be exhibiting, including live performance on stage.”