Netflix partner in China, iQiyi goes global

After gaining about 100 million paying subscribers, China’s video-streaming platform and partner to Netflix, iQiyi said it looking at expanding out of its domain.

iQiyi said it is looking at entering North America, Singapore, South Korea and Japan.

The Chinese startup which already has content streaming partnerships with Netflix said its expansion into those countries is underpinned by their growing interests for Chinese contents.

In recent times, iQiyi has been in cutthroat competition with its Chinese rivals including Tencent’s video site and Alibaba-backed Youku Tudou.

There are no guarantee if it would continue its partnership with Netflix as its entrance into these new markets will pit it against the American video streaming site with over 200 million active subscribers.

President of Membership and Overseas Business, Yang Xianghua, told Reuters in an interview that the censorship band the limit on content importation into China could hamper the going concern of the partnership.

“Given more time, I think we can have a lot of opportunities in other markets globally,” he said.

In Africa, DSTV, a Multichoice Africa company had launched ShowMax in 2016 to compete with Netflix in a continent where access to Internet is still growing. While ShowMax basically stream third party films and contents, the recent move by Netflix to invest in local content could be a game changer.

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