Germany’s Axel Springer said its subsidiaries, BILD and SPORT BILD have jointly launched a strategic investment program in Tokabot.
Tokabot is an Israeli start-up that develops innovations at the interface of sport, technology and data.
The company said Tokabot will receive cash or media financing from B4Sports. In addition, the start-ups benefit from the unique network of experts and the sports expertise of BILD and SPORT BILD.
“The goal of B4Sports is to identify new business models at an early stage,” the company said.