Facebook Inc., said it will start allowing advertisements in its WhatsApp messaging app from 2020.
Facebook made its decision known at its Facebook Marketing Summit in the Netherlands earlier this week.
The company has not announced a the launch date or the particular month it will roll out the feature.
The announcement which has been expected by the global messaging community has now been confirmed.
Now to how the ad will look like, well, the ad will be in its status section where WhatsApp users normally share text, pictures and videos to their members and it expires after 24 hours.
People with the knowledge of the matter, especially those at the summit claimed that the status ad will look like the typical user status content but it will have an icon that a user can click to see the sponsor of the message.
There are no information as to how it will charge advertisers or sponsors but it could likely be the same model with its advertising rate such as cost per impression (CPM), cost per click (CPC), cost per action (CPA) and perhaps cost per acquisition which is abbreviated as the former.
It is also likely that Facebook will build special features that will allow advertisers to engage users within the app with their campaigns and content without exiting the app.
Will WhatsApp users will be able to decline receiving ads on their apps. Should that happen, Facebook might experiment with a subscription model which was the initial plan of What’s app founders before Mark Zuckerberg acquired it in 2012.
The announcement of WhatsApp status ads is coming at the same time with the announcement of Facebook plan to launch GlobaCoin, a cryptocurrency in 2020 that will see Facebook challenging the dominance of Bitcoin and other altcoins already used for payments and various use cases.
The San Francisco-based tech giant has floated Blockchain venture called Libra Network LLC in Geneva, Switzerland to midwife its stablecoin for payments on its platform and cross border payments.
WhatsApp is the largest mobile messaging app with over 2 billion users worldwide.