AT&T appoints Robert Greenblatt to head entertainment unit

AT&T

America’s telecoms and entertainment giant, AT&T said it has appointed Robert Greenblatt, the former head of entertainment at NBC and Showtime, as the new chairman at Warner Media.

With the hiring of Mr. Greenblatt — who has experience as a mainstream broadcaster at NBC and as a programmer of prestige cable fare at Showtime — Mr. Stankey believes he has someone who can make Warner Media’s offerings broadly popular, without losing their distinctive identities.

“There aren’t that many people who have both,” Mr. Stankey said. “He’s got the right track record.”

Mr. Greenblatt, who goes by Bob, took over as chairman of NBC in 2011, when the network was in dire straits. Over his seven years, he brought NBC back from the dead with series like “The Voice,” Dick Wolf’s fleet of Chicago shows and “This Is Us.” NBC, which he left in September, now regularly finishes No. 1 among the advertiser-prized group of 18-to-49-year-old viewers.

In a statement, Mr. Greenblatt said, “I’m honored to be joining Warner Media during such an exciting time for the company and the industry as a whole, and I look forward to working alongside the many talented executives and team members across the company.”

While overseeing HBO and the like, Mr. Greenblatt will also manage the product that may be the most important of all, from AT&T’s perspective: Warner Media’s streaming service, which is scheduled to debut this year.

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