Twitter appoints Sarah Personette to head client solutions

Sarah Personette

The world’s largest social microblog, Twitter Inc., said it has appointed Sarah Personette as its new head of global Twitter Client Solutions.

According to Twitter’s disclosure, Sarah Personette was previously COO at Refinery29

Twitter said Personette will start in mid-October and will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions.

Twitter said it will allow Derella to focus on his expanded role leading Content Partnerships, Self-Serve Advertising, Operations, and Twitter Services.

“Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter,” he said. “Sarah has a career anchored in putting the customer at the core. She’s led global marketing and agency teams across publishing, tech and advertising. We are thrilled to bring her range of expertise and her leadership to Twitter and our partners.”

“I feel incredibly honored to be joining Twitter at this time and with this team,” Personette said, in a statement. “Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.”

The hire comes at a difficult time for Twitter, where it’s being hauled into the Senate to face questions over how foreign influence is impacting domestic politics, and how consumer data is protected.

It would be recalled that Twitter banned Alex Jones from using its platform, following a backlash that saw tens of thousands of Twitter users blocking the accounts of major brands like Nike, Pepsi, Uber, McDonald’s, Red Bull, Starbucks, IBM, Cisco, Microsoft, Wells Fargo, Visa and Capital One, and others in an attempt to pressure the company into banning Jones.