DISH said it has hired digital media industry veteran Kevin Arrix has been tapped to lead the DISH Media Sales for the group.
DISH said in a statement that his oversight will be including its operations, analytics and advertising sales for DISH TV and Sling TV. He is the former chief revenue officer of mobile advertising platform Verve.
Joining DISH as a senior vice president, Arrix will report to Warren Schlichting, DISH executive vice president of Programming and Media Sales, and president of Sling TV.
“Kevin brings with him a wealth of digital and mobile expertise that fits the progression of DISH Media Sales’ offerings,” said Schlichting. “Kevin will lead a dynamic team that has introduced industry firsts such as household addressable advertising on DISH TV, the rapidly evolving growth in Sling TV’s programmatic sales and cross-platform addressability across both.”
While at Verve, Arrix was responsible for building out the mobile marketing platform’s sales, sales operations and customer success services. Prior to Verve, Kevin was the chief revenue officer for Viggle Inc., a mobile-based entertainment rewards platform. He also spent nearly 20 years in the advertising sales divisions for several large television networks, most recently as executive vice president of Digital Advertising for all MTV Networks brands including Nickelodeon, MTV, and Comedy Central.
“I’m excited to lead the team that continues to innovate data-driven video advertising solutions,” said Arrix. “TV viewers are more mobile, TV ads are more digital, and DISH Media Sales has led the way in delivering targeted viewers to advertisers on DISH and Sling.”
Arrix will be based in the DISH Media Sales New York office, leading teams in Chicago, Denver, and Los Angeles.