Nomura Holdings, Inc and LINE Financial Corporation, a wholly owned subsidiary of LINE, have signed a joint venture agreement as part of a financial business alliance focused on the securities business.
Under the joint venture agreement, Nomura and LINE Financial plan to establish LINE Securities Corporation1 on June 1, 2018. LINE Securities will leverage the LINE platform with the aim to offer remote securities brokerage and securities investment consultation services over the LINE platform to the asset-building demographic.
The firm’s mission is to contribute to the development of an affluent society through its expertise in the capital markets. Nomura aims to become the most trusted partner for its clients. LINE operates a communication application. Under its mission of Closing the Distance, LINE aims to seamlessly connect people, information and services, and businesses and brands through its smart portal business strategy.
LINE provides high value-added services to over 75 million monthly active users in Japan. LINE recently announced plans to expand into FinTech services in order to address the need for asset-building financial services among LINE users.
The two companies plan to leverage the rich user base and the exceptional user interface and experience that LINE offers, combined with Nomura’s expertise in the financial services business, to provide new financial solutions for this key target segment.