To tap into the retail investment market, Sterling bank and Parthian Partners have launched i-invest, a mobile app that lets customers invest in treasury bills.
Treasury bills are borrowing securities issued by the government to the local market.
According to its owners, i-invest will allow anyone to buy and sell treasury bills with as low as N100,000.
Before now, many Nigerians do not really invest in treasury bills because of the minimum threshold required by banks and investment banks who often market the instrument in an opaque manner.
While the mobile app direction is a positive for i-invest, the need to further make the platform more accessible might be the winning factor for i-invest.
The likes of AXA Mansard, Stanbic IBTC and some other traditional investment providers are now doubling down their efforts to tap into the retail investment market.
In the case of AXA Mansard, apart from selling insurance and risk management policies, its investment arm has also been very aggressive to mop up cheaper deposits to play big in the corporate investment and money market business.
True to its roots, i-invest is backed by Sterling Bank, a mid-sized lender with strong background in corporate banking.
It is expected the new venture would benefit from this value chain of experience.