Omnicom floats Brand Consulting Group

Omnicom floats Brand Consulting Group

Omnicom has launched the Brand Consulting Group which Chuck Brymer will lead as Chairman.

The company said Mark O’Brien, currently CFO of Interbrand, will assume the role of COO.

The Brand Consulting Group will combine the global expertise of the following agencies: Hall & Partners, Interbrand, C Space, OurCreative, Siegel + Gale, Sterling Brands and Wolff Olins.

“We have simplified our organization structure and service offerings to ensure that our client teams consist of the best talent no matter what agency they sit in or where they are located,” said John Wren, President and CEO, Omnicom Group. “Together and as strong independent brands, the Brand Consulting Group provides the best of the best in the branding business – from talent and ideas to innovation and creativity.”

Brymer added, “By leveraging the tools and resources of this group of agencies, we can help brands forge deeper, more meaningful connections at speed and scale. I look forward to charting a successful path forward for the benefit of our clients and employees.”

Agencies within the Practice Area will continue to retain their strong brands and cultures while continuing to operate as independent businesses. Coordination across management teams and top client leaders will also optimize the performance of our agencies and help drive growth for our clients.