Turkish electronic company, Beko has signed a new partnership deal with Spanish football giants, FC Barcelona for the next three seasons.
The club did “not give financial information about the deal,” which local media reported was worth €57M ($71M). Beko currently sponsors the left sleeve of Barça’s shirt and the back of its training kit as part of a deal signed in 2014.
The new deal establishes Beko, as a main partner and officially bestows the title of FC Barcelona’s official Training Partner whilst remaining FC Barcelona’s first choice for home appliances.
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.”
Also commenting, Josep Maria Bartomeu, President of FC Barcelona, said: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.”