NFF, Nigerian Breweries to sign sponsorship deal

Olusegun Adebanji

The Nigeria Football Federation, NFF, and Nigerian Breweries PLC have consummated a sponsorship agreement. The official public presentation of the partnership will take place in a fortnight in Lagos on Friday, 9th February 2018.

NFF President Amaju Pinnick that the Federation was “excited and fulfilled” to seal the agreements with Nigerian Breweries PLC, “an organization that has been a torchbearer of excellence and corporate social responsibility for the several decades it has operated in Nigeria.”

Pinnick promised that the NFF would abide by every letter of the contract.

Chief Executive of Pamodzi Sports Marketing Company, Mike Itemuagbor confirmed to that the initial contract is for a period of five years, with an option for renewal.

“This is a very good deal for the NFF and the National Teams. Nigerian Breweries PLC is committing a huge sum to this sponsorship agreement, but the more important aspect is the activation of the contract, which the company has an unrivalled pedigree in doing and which it is committed to doing with this contract as well.

“Pamodzi is happy to be the sponsoring agency for this worthy alliance. Nigerian Football is on the upswing and Nigerian Breweries PLC remains a formidable establishment always looking to improve on the satisfaction it gives its customers while remaining committed to lofty corporate social responsibility initiatives.”

Founded in November 1946, Nigerian Breweries PLC is the pioneer and largest brewing company in Nigeria, serving both Nigerian and West African markets.   

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