Santiago Olivera appointed as CEO for Y&R Argentina


WPP’s  Y&R Argentina has appointed Santiago Olivera as the company’s new CEO.

With more than 25 years of experience in the industry, which includes founding TBWA Buenos Aires and being general manager of DRAFT FCB, Savaglio TBWA and DDB Argentina, Santiago will be responsable for leading the emblematic local agency.

Santiago Olivera is a Research engineer & computational neuroscientist with extensive experience on complex systems analysis, modeling, and design and a great interest in developing bioinspired innovative engineering solutions.
Engineering experience:

Machine learning, mathematical modeling and identification, signal processing, pattern recognition, data mining, real time/embedded systems, adaptive systems, automatic control, software development, knowledge discovery, and biomedical engineering.