Samsung appoints Tim Baxter as Corporate President North America


Samsung Electronics has announced the appointment of senior executives which includes Tim Baxter was promoted to Corporate President and will continue to serve as CEO of Samsung Electronics America.

Six other executives vice presidents were promoted to presidents for their exceptional contributions.

Tim Baxter was recognized for driving success across a broad range of consumer products in the North American market; the Device Solutions (DS) Division saw the largest number of promotions, reflecting its outstanding performance this year.

In addition, President Hyunsuk (HS) Kim, Head of Consumer Electronics (CE) Division, will also lead Samsung Research, which was created by combining the Company’s main hardware and software research centers for its branded products. This will mark the first time a CEO will directly oversee such research center.

Mr. Tim Baxter is a sales and marketing expert, who joined Samsung Electronics’ U.S. division in 2006 after working for AT&T and Sony. He has since built an extensive record of success at the Company in growing revenue and brand value for both the consumer electronics and mobile businesses.

The Company also announced that the previous heads of the DS, CE, and IM divisions, in recognition of their invaluable contributions to Samsung Electronics’ success, will remain within the Company with more senior executive titles.

The three former heads will not be involved in the Company’s daily operations, but will leverage their knowledge and insights to advise the current management team. As previously stated, they will leave the Board of Directors as of March 2018.

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