WPP, the world’s largest communications services group, and Sitecore, a management software maker have announced a global strategic partnership, the WPP-Sitecore Alliance.
The partnership brings together WPP’s existing Sitecore partners -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman – and creates a single team to work with Sitecore’s product, sales, and support teams to develop innovative, personalized customer experiences. As a Sitecore Global Platinum Partner, the WPP-Sitecore Alliance combines the depth of WPP’s digital marketing expertise and breadth of its geographic coverage with Sitecore’s industry-leading marketing technology to deliver world-class digital solutions at scale that reduce complexity and cost and produce greater and faster return on marketing investment.
The WPP agencies involved in the partnership have extensive experience in implementing Sitecore and have successfully collaborated with Sitecore on custom product innovations that currently benefit joint clients. The WPP-Sitecore Alliance will further enable collaborations that aim to enhance customer experiences across all digital touchpoints.
Sitecore has unveiled the Sitecore Experience Cloud™, which offers a range of content management, digital marketing, and commerce tools as well as continuously optimized experiences, new approaches for collecting customer data, and real-time insights using machine learning. As part of the announcement, Sitecore announced a significant Version 9 release of its flagship Sitecore® Experience Platform™ digital experience platform and Sitecore® Experience Manager web CMS.
WPP is the world’s largest communications services group with billings of US$74 billion and revenues of over US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including: advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; digital, eCommerce and shopper marketing; and specialist communications. The company employs over 200,000 people (including associates and investments) in over 3,000 offices across 112 countries.
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore Experience Platform manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale.
More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L’Oréal–– have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.