VML has appointed Jon Sharpe as CEO, Europe. Sharpe will focus on the growth of VML London, as well as oversee the agency’s European operations and future expansion throughout the continent.
He will be based in VML’s London office where clients include brands such as Bridgestone, Colgate-Palmolive, the International Olympic Committee and PepsiCo. Sharpe will begin this position in January 2018.
Jon Sharpe is currently CEO of Y&R London where he has revitalised the agency, leading it to multiple pitch wins including Chanel No5, Premier League, Lombard Odier, Visit England, JD Williams, TUI, CenterParcs and the Department of Transport.
He has installed a new management team and oversaw the agency’s rebrand from RKCR/Y&R to Y&R London.
Previously, Sharpe served as chief innovation officer of RKCR/Y&R, chief digital officer of M&C Saatchi Group and CEO of digital agencies Agency.com, i-traffic and Play. He has also consulted for both WPP and the digital educator HyperIsland.
Chris Wood, acting CEO of VML London since April 2017, will resume his global development role within VML as a part of the executive leadership team, as well as continuing his strategic leadership on key VML global clients.
VML is a lead marketing agency that transforms brands through a connected consumer experience. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy’s.
Founded in 1992, VML joined the world’s largest communications services group, WPP, in 2001. VML has more than 3,000 employees with principal offices in 33 locations across six continents.