GroupM, the media investment group of WPP has appointed Anna Lubowska as CEO of GroupM Poland. With 25 years’ experience within WPP, more recently within GroupM, Lubowska takes on the role to further develop growth opportunities in the market.
Anna Lubowska will lead the GroupM executive committee in Poland, which includes the CEOs of each of its agencies (Mindshare, MEC, MediaCom and Maxus). She will be responsible for all the group’s media operations and financial governance.
Lubowska will report to Dominic Grainger, CEO of GroupM EMEA, working closely with GroupM Poland’s Chief Operations Officer, Rafal Wolnomiejski, who will continue overseeing operational execution, reporting to Lubowska. All together, Lubowska will oversee nearly 800 people across GroupM’s agencies and specialist companies in Poland.
Anna Lubowska is an admired agency leader. She spent nearly 20 years at MEC where she was most recently Chairman, CEE, Russia and CIS since 2009, overseeing the development of business in 29 countries. Before that, she was CEO, Central and Eastern Europe for MEC, and led the MEC Poland office. Under Lubowska’s leadership, MEC became the top media agency in Poland, holding the number one position in the Effie Effectiveness Index for last 15 years. Lubowska also spent time at WPP’s agencies JWT/Parintex and Y&R. Her first job after graduating from Warsaw University was as a journalist working on the weekly lifestyle title Przyjaciółka.
Additionally, Lubowska served as President of the Board of Polish Communication Agencies Association (SAR) from 2009 to 2011. She has also served as a jury member for various contests including the Effies, Cannes Lions, Golden Drums, Media Trendy, Golden Hammer and European MiXX Awards
The world’s leading media investment group, GroupM’s purpose is to maximize the performance of WPP’s media companies by leading and collaborating in data, technology, trading, content creation, sports, finance, proprietary tool development and other business-critical capabilities. GroupM is the enablement partner to some of the world’s most innovative and successful media agencies — Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic audience platform, Xaxis. With GroupM, marketers can gain a strategic advantage through the smart application of customer data, technology, trading skill and talent. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.
“More than ever, marketers need strong partners to continue reaching and engaging their target audiences, and I look forward to close collaboration with our agencies to help solve this challenge for their clients,” said Lubowska. “Our group offers the most robust total package including expert talent and trading power. With increased digital adoption, we are eager to deploy more advanced audience insights to deliver more relevant advertising to Polish consumers. This is how we will create the best advantage for our clients.”