Why Nordstrom expanded its ‘reserve online & try in store’ service

Konga

Nordstrom, a leading fashion specialty retailer based in the United States, said it has expanded its Reserve Online & Try In Store service to nearly 40 stores across the country; following a pilot in six stores.

This shopping process simply allows customers to select items online and try them on in person at their nearest Nordstrom store, combining the convenience of shopping online with an efficient and personalized in-store experience.

Shoppers nationwide can easily use Reserve Online & Try In Store through the Nordstrom mobile app by selecting “Reserve Online & Try In Store” from the product detail page of the items they’d like to try on. Customers will then receive a text notification when their items have been found at their nearest store and are ready to try on, as well as a text notification when they get to the store letting them know where they can find the dedicated dressing room with their name and selected items.

“We’re thrilled to expand our Reserve Online & Try In Store service to provide a better experience for customers shopping with Nordstrom – whether that’s online, in-store or a combination of both,” said Shea Jensen, senior vice president of customer experience at Nordstrom. “Many of our customers like to feel and try on clothes and shoes before they purchase them and we’re excited to offer them a more convenient way to do so.”

The company first launched Reserve Online & Try In Store as a pilot in six Washington state stores in the fall of 2016. During the pilot, 80 percent of shoppers who tried Reserve Online & Try In Store continued to use the service multiple times. Nordstrom plans to continue expanding Reserve Online & Try In Store to stores over the next year.

Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today it operates 354 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its seven clubhouses. It is publicly traded on the NYSE under the symbol JWN.