Lycamobile, a mobile virtual network operator (MVNO), has announced that the company has partnered with Cell C and will begin rolling out its services in South Africa.
With the South African development, Lycamobile has expanded its global network reach to 23 countries worldwide and the roll out marks the firm’s first launch in Sub-Saharan Africa.
South Africans, which form one of the largest telecommunications markets in Africa, will now have the opportunity to connect with friends and family through Lycamobile’s low-cost calling, texting and data services. The rollout also brings some much-needed competition to one of the most tightly contested markets in the country which is also an ever-growing sector of South Africa’s economy, with approximately 85 million unique cellular subscriptions.
Lyca Group Chairman Allirajah Subaskaran, commented: “We are very excited to be partnering with Cell C to launch our offering to this compelling market. As one of the most influential and technologically advanced countries in the region, South Africa is a natural choice for Lycamobile, as we continue to expand further into the thriving African Telecommunications space.”
“Cell C is pleased to partner with an international brand like Lycamobile. As a business, we have always been open to partnerships and this one promises to bring exactly what the South African consumer is looking for in a service,” says Björn Flormann, Chief Executive: Wholesale Business at Cell C.
At eleven years old, Lycamobile has grown quickly to serve 15 million customers globally across five continents. Following the recent launch in Ukraine, this latest development reinforces the firm’s values of connectivity, accessibility and trust, and supports its growth strategy of launching in new territories, including Sub-Saharan Africa, Latin America and Southeast Asia.