The League Management Company (LMC) has partnered with British-based lotto company Ofteras365 to launch AfroMillionsLotto. The brand new lotto with a minimum jackpot close to a billion naira is to be launched in support of the Nigeria Professional Football League (NPFL) clubs.
In an official statement available to PageOne, it was confirmed that the lotto is due to be live later this month, and All 20 NPFL clubs are to be branded with their own page on Afromillionslotto’s website where people can buy tickets online for the twice-weekly draws, as well as enjoy a range of Instant Win games offering big-money prizes.
The benefit for the clubs is that each will receive a percentage of the revenue raised from their lottery site to increase income to fund player development, supporting stadium and pitch improvements as well as community-based projects.
LMC Chairman, Shehu Dikko described AfroMillionsLotto as one of the most exciting commercial developments in club football in Nigeria in recent times and suggested that it would positively impact football financing extensively.
Dikko said, “The LMC bought into this partnership because of its realistic potential to revolutionise our clubs’ commercial operations, thanks to the money lotto will bring in. Lotto has proven to be extremely successful with English Premier League clubs and we hope to replicate its success here in Nigeria.”
In his own comments, James Leppard, CEO of Ofertas365, said “We are delighted to work with Africa’s largest and most prestigious football league in launching AfroMillionsLotto, which will offer players, whether they are football fans or not, the ability to win truly life-changing jackpots.”