Wunderman launches ecommerce division with Salmon


Wunderman, the leading global digital agency, has launched a new division, Wunderman Commerce with Salmon, an e-commerce consultancy as its foundation.

Salmon, joined WPP in 2013, providing market-changing digital commerce solutions to retail, CPG, FMCG, B2B and financial services brands including, Argos, Sainsbury’s, Selfridges, Ted Baker and Xerox. Sales across its clients’ platforms drive €7.4B in revenue annually.

The launch transforms Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities. Recognised as one of the world’s most successful ecommerce services providers, Salmon’s expertise is in delivering strategy, platform integration and customer experience solutions across platforms including IBM Watson Commerce, SAP Hybris, Intershop and Magento. Salmon will gain access to Wunderman’s clients, global scale, world-class CRM capabilities and offshore marketing automation centres.

Salmon, which has operations in London, Amsterdam, New York, Seattle, New Delhi, Beijing and Melbourne, has won numerous awards including the Online Retail Awards’ ecommerce and mcommerce provider of the year. Salmon will continue to operate as a standalone brand within Wunderman, working with both Wunderman and other WPP companies.

Taken together, Wunderman now offers clients world-class technology strategy and delivery capabilities across campaigns, commerce and content allowing its clients to build a seamless customer experience underpinned by data. This is supported by more than 2,500 certified marketing technology and data experts.

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