Hogarth Worldwide launches in Australia

Scalable Capital

WPP AUNZ, a marketing communications group has announced the launch of Hogarth Australia, the latest market offering of the global advertising production group Hogarth Worldwide.

Under the Hogarth Australia brand, WPP AUNZ has realigned its successful production agencies Agile, One20, Paragon and Carnival into one super production group, joining a global network of more than 2,500 employees and 25 offices worldwide.

Mike Connaghan, CEO WPP AUNZ said: “Combining the global muscle of an iconic brand such as Hogarth with the local expertise and strength of four successful production houses represents a fabulous opportunity for us to lead the way in content production in Australia and further solidify our leadership position in the region.

“This model is already proving highly successful for Hogarth in other markets, and will no doubt bring great benefits to local clients and agencies alike, whether they are part of WPP AUNZ or not.  Hogarth’s global success has demonstrated it is a model that represents the future of production, and we cannot be more excited to be launching it here.”

Kevan Thorn Joint CEO of Hogarth Worldwide said: “One of Hogarth’s key strengths is its ability to provide highly effective multi-brand, multi-market solutions to global clients, so building such a comprehensive partnership to serve the Australian market is a big advance for us. This is a great addition to our growing production network and we look forward to being the production backbone for WPP AUNZ agencies and clients.”

Hogarth Australia will be led by newly appointed CEO Justin Ricketts working alongside Hogarth Australia’s new COO David Fleer, formally MD of One20.

Justin Ricketts CEO Hogarth Australia said: “In today’s evolving media landscape, clients demand increasing amounts of content, and the time is right to disrupt old habits and evolve the production model.  I believe at Hogarth Australia we have a way to make campaign assets better and faster and can provide our clients with a genuine end-to-end production offering, that will deliver higher quality marketing assets with better economics, while maintaining and enhancing creative integrity.

“It is important to understand that our model offers flexibility to work with some of the best up-and-coming directors and production companies from both Australia and beyond, so don’t think that working with Hogarth is creatively limiting – it’s creatively liberating,” Ricketts added.

Ricketts will lead the local operation that includes a team of over 80 staff, with the ability to access Hogarth’s global network. Hogarth Australia will offer a full service production capability across the entire spectrum of production including TV, radio, print, out of home, mobile and digital, supported by Hogarth Worldwide’s market leading production technology and processes.

Ricketts continued: “Our talented local team is backed by Hogarth’s proprietary technology stack so content can be centrally managed, ensuring constant control of the production process, project costs and most importantly quality standards.  The sole beneficiary of this is our clients, and it’s what makes our offering unrivalled in this market.”

Hogarth Australia comprises teams specialising in seven key production disciplines including: Design, Photography, Primary TV and Post, Web Design and Build, Dynamic Digital Campaigns, Social Content, Digital and Print Production & Management.  Each team will have an in-house capability to deliver primary production, campaign development and adaptation and trans-creation services.

“For our clients this means their team is located under one roof, meaning better resource utilisation and technology and therefore lower overheads so we can deliver better quality content, faster and more efficiently,” continued Ricketts.  “Our clients – and our team – want more great work, better creative services, quicker turn-around, flexibility, and an innovative cross-functional way of working. That’s Hogarth in action.”

Hogarth Australia is located at WPP AUNZ’s Kent Street campus with production facilities in Port Melbourne, Victoria and in Crows Nest in Sydney.

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