Embraer appoints Hill+Knowlton Strategies as global agency

Sun Capital Partners

Hill+Knowlton Strategies (H+K) has been appointed as Embraer first global agency of record. The ambitious, yearlong campaign will strengthen Embraer’s profile internationally with global messaging and key market research.

“It is an honor to work with Embraer. They are an ambitious client with a passion for innovation and industry growth,” H+K team lead and co-CEO of Ideal H+K in Brazil, Ricardo Cesar states. “Our campaign pushes the envelope beyond traditional PR to deliver a powerful boost in brand awareness, and ultimately, loyalty.”

“At Embraer, we provide different solutions in commercial and executive aviation, defense & security, accordingly to our customers needs. As we continue to expand, it is important that our stakeholders worldwide know exactly who we are and what we’re doing,” Nelson Salgado, vice president of institutional relations comments. “In that sense, we needed an agency network with experience, processes, tools, and people to support our public relations efforts across the globe. The H+K team impressed us with their knowledge, expertise, dedication and creativity.”

About Embraer

Embraer S.A.  is a Brazilian aerospace conglomerate that produces commercial, military, executive and agricultural aircraft[7] and provides aeronautical services. It is headquartered in São José dos Campos, São Paulo State.

Seeking to develop a domestic aircraft industry, the Brazilian government made several investments in this area during the 1940s and ’50s. However, it was not until 1969 that Empresa Brasileira de Aeronáutica (Embraer) was created as a government-owned corporation. Its first president, Ozires Silva, was a government appointee, and the company initially produced a turboprop passenger aircraft, the Embraer EMB 110 Bandeirante.

About Hill+Knowlton Strategies

Hill+Knowlton Strategies is a global public relations consulting company, headquartered in New York City, United States, with 90 offices in 52 countries. The company was founded in Cleveland, Ohio, in 1927 by John W. Hill and has been led since 2011 by Chairman & CEO Jack Martin. It is owned by the WPP Group.

The company that became Hill+Knowlton Strategies was founded in 1927 a by newspaper reporter and businessman John Hill in Cleveland, Ohio. Hill’s first two clients were Cleveland-based Union Trust Company, and the Otis Steel Company. When Union Trust Company was shutdown by the Great Depression in 1933, Hill hired its former director of advertising and publicity Don Knowlton, and they together established Hill & Knowlton of Cleveland. Hill moved to New York City in 1934 to open a new Hill & Knowlton office. Knowlton remained in Cleveland and operated the original location until his retirement in 1964. Hill served as chairman and chief executive until 1962, but remained on the firm’s policy committee, and continued to go into the office until shortly before his death in 1977.