EMTS says it will continue to use Etisalat brand name in Nigeria


EMTS, current owners of Etisalat Nigeria says it will continue to use the Etisalat brand name. A statement given by Ibrahim Dikko on behalf of EMTS said:

Emerging Markets Telecommunication Services Ltd. (EMTS), trading as Etisalat Nigeria is aware of recent news reports regarding Etisalat Group’s withdrawal of the right to the continued use of the Etisalat brand in Nigeria by EMTS.

EMTS has a valid and subsisting agreement with the Etisalat Group, which entitles EMTS to use the Etisalat brand, notwithstanding the recent changes within the Company. Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, and EMTS will issue a formal statement once discussions are concluded. The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers.

EMTS launched in Nigeria in 2008 with “0809ja” to affirm the “Nigerianness” of our origin and sphere of influence. In our 9 years of operation, we have remained a prime driver and avid supporter of the Nigerian spirit of excellence, and we will continue to stay true to our “Naijacentric identity”. This notion is strongly reflected in our core messages and depicted in major projects and initiatives which we have been known to support. All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerian’s with a focus on the youth.

Nigeria remains the soul of EMTS’ business and we have made the brand alluring to our teeming subscribers who see a piece of the spirit and character of Nigeria in everything we do. EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate.

It would be recalled that earlier today, Etisalat UAE had announced through its CEO, Hatem Dawidar that the group has terminated its management and technical agreement with EMTS and that the local unit has about three weeks before it would phase out the use of the name.

The latest clarification means EMTS will be renewing the management and brand name agreement as it has already invested a great deal in the use of the name.

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