Brian Joffe, Chief Executive, Long4Life

Brian Joffe founded the Bidvest Group in 1988, where he served as Executive Chair until his appointment as Chief Executive in 2004. Brian has since stepped down from his role at Bidvest in 2016.

A Chartered Accountant by qualification and historically having served on multiple company boards, Brian has over 33 years of South African and international commercial experience. He was acknowledged as one of the Sunday Times’ top five businessmen in 1992 was listed as one of the top 100 Africans of the Year in the Africa Almanac in 2001.

Amongst numerous other awards received, Brian was voted the Sunday Times’ Businessman of the Year in 2007, awarded an honorary doctorate in 2008 by UNISA as well as the University of the Witwatersrand, and selected in 2010 by Wits Business School Journal as one of South Africa’s top 25 business leaders, having made a significant impact on business in South Africa. Brian was further listed by Forbes Magazine as one of the 20 most powerful people in African business.


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