Opera has announced a partnership with Chelsea and Nigeria international, Victor Moses who will be the brand ambassador of Opera Mini, a popular web browser in Africa.
The partnership starts from the 15th May, 2017, and Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa”, says Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria”
This coincides with Opera’s recent announcement to invest USD100 million (30 billion Nigerian naira) in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
Nigeria is home to the second largest population of the web browser. Search, social networking and sport are the most popular content consumed by Opera Mini users in this country. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries.
On the topic of the recent partnership, Victor Moses states, “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.”
The company recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria. Victor Moses will be challenging his on-field speed against Opera Mini’s.
“I am proud to be in partnership with Opera and am looking forward to working together. The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.” – Victor Moses stated on the partnership.
The brand recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria. Victor Moses will be challenging his on-field speed against Opera Mini’s.
